testing click to SMS ad extension
Wouldn't it be cool to allow prospects to text you for more information? Well, Google is now testing an ad format that lets your prospect message you.
Google AdWords is now testing a new ad extension, similar to call ad buttons, for sending SMS or text messages to the advertiser.
Clicking on the text messaging icon will allow you to text the company that is advertising on AdWords. When you click the icon, it opens your default messaging app. It prefills the text message with the advertiser's information. In this specific case, the auto-populated message reads "[Zipwhip] I'm interested to learn more about Zipwhip."
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