Online marketing has evolved rapidly ever since. As per Adobe’s 2013 survey of marketers, 76% of respondents believed that marketing has changed more in the past two years than in the last 50.
But, only 9% believed that their digital marketing is working.
That’s sad.
The good news is that you can perform your marketing much more efficiently. You need to observe the digital landscape intently and adapt to fulfill your audience demands.
I’ve put together 8 alarming statistics to help you adjust your online marketing strategy for 2016.
Here goes number 1.
1. Over one-third of CMOs believe that digital will account for 75% of marketing spend in the next five years (Source: AdWeek)
Are you still solely relying on generating business with traditional advertising outlets?
Then, you need to add digital marketing to the mix – It’s an extremely effective channel for getting global exposure at little cost. And, you can keep track of your ROI in real-time, adapting quickly to results.
The best part is that online marketing works for all kinds of businesses. Even if you’re in a boring industry, only serve locally or are a brick and mortar business.
For a first-timer, online marketing can be daunting. Launching a new website does not guarantee a rise in customers. You might try shiny social traffic sources, like Facebook and Twitter, but end up attracting zero leads.
2. 87% of internet users now have a smartphone (Source: Global Web Index)
3. The spending on digital ads will surpass that on search ads in the US (Source: eMarketer)
But in 2016, native ads and social media advertisements will account for 47.9% of the total ad spending – worth $32.17 billion. This is the first time that display ads will eclipse search ads.
The reason for this is that social media platforms have seen tremendous adoption. An average internet user has 5 social media accounts and spends 1 hour and 40 minutes browsing various networks everyday
4. By 2019, 80% of world’s internet traffic will be video. In the US, video will account for 85% of the total. (Source: Cisco)
5. The average eCommerce spending of a repeat customer is twice that of new customers (Source: McKinsey)
6. Three million advertisers now use Facebook to reach their customers (Source: AdWeek).
With a dismal organic reach, you’ve got to pay to reach your target audience on Facebook. But, it’s an effective marketing channel that can yield a tremendous ROI. For example, Matthew Woodward launched two advertising campaigns with a combined spend of $599.91 and got over a 2,500% ROI on both occasions.
With a huge audience, Facebook is a go-to place to get customers for every kind of business. Even an attorney earned a $100,000 case from Facebook advertising by spending a few hundred dollars.
You can target users inside the newsfeed on mobile/desktop or in the right sidebar on desktop. And, there are a wealth of objectives you can choose from for starting your campaign.
7. Instagram has grown to 200,000 advertisers within 5 months of opening advertising on its platform to marketers (Source: AdWeek)
8. 93% of shoppers’ buying decisions are influenced by social media (Source: Ironpaper)
In 2016, the increase in interest around products on social media will give birth to social commerce. You’ll see ‘buy now’ buttons on all major social platforms to smooth mobile transactions.
Conclusion:
If you want your business to prosper, you need to rely on hard data and statistics. The 7 stats that I shared in this article should have helped you to understand where online marketing is headed. I’ve also shared resources to help you take action.
There’s a caveat though – the final call for modifying your strategy should be on your business vision and not industry stats or A/B test results.
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Courtesy:nielpatel
