Internet Scales Up from urban to rural

Internet Scales Up from urban to rural

The internet economy is increasingly becoming a representation of the Indian economy. It is no more a question of whether or not, but how fast will the internet impact lifestyles of half a billion people by 2018.

According to BCG, internet usage is expanding and diversifying from a primarily urban phenomenon accessed by young , high income user to rural and lower income consumer across all ages groups.

There remains a huge opportunity exists for marketing, brand influence , engagement and ultimately commerce for urban markets.

However there is also semi urban or rural consumers coming online, spanning across all age groups,.
With the growth of ultra low cost hand held devices, a mobile first strategy will enable education, information, entertainment and banking amongst other services for rural India.

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